How to Sell More Effectively Over The Phone

The secrets of generating sales over the phone

This course sets out to enable you to sell effectively over the phone. The tools that we cover will help generate sales more effectively, and whether you receive inbound or outbound calls you will find that if you apply the techniques in this course, your success rate will increase immensely.

At the end of this course you will be able to:

  • State the advantages and disadvantages of selling on the telephone
  • Structure your calls effectively
  • Explain the reasons behind customers buying decisions
  • Define your customers 'level of interest'
  • Follow an effective method of developing sales
  • Explain the important factors of voice projection
  • Use specific methods to improve voice projection
  • Demonstrate well-developed questioning techniques
  • Present the 'Features' and 'Benefits' to customers
  • Differentiate between logical and emotional purchasing
  • Overcome objections
  • Close a sale
Who is this for?
Anyone that deals with telephone sales in either an inbound or outbound call environment. These self study program will help you develop the sales skills to sell more effectively over the phone.

What is included?
Detailed Notes – A very detailed and concise explanation of what you should do, complete with the notes on what to do during activities etc. This is a very detailed step-by-step way of training.
Workbook – This workbook contains information about the self-study course with exercises and activities.
PowerPoint Slides – All slides necessary to follow the course better. Please note: Our materials are not 'Death by PowerPoint'.
Activities/Exercises – A detailed explanation of the activities/exercises
BONUS – Free review of your cold calling script (valued at $100)
BONUS Free 30-minutes Phone Sales Coaching Session with Alen Mayer (valued at $150)


Your Instructor


Alen Mayer
Alen Mayer
Alen Mayer is a Keynote Speaker, 7xAuthor, and Certified Master Performance Consultant. He is the CEO of North American Sales Training Corp (NAST), a global sales effectiveness and sales performance company based in Toronto, Canada.
In the last 3 years, NAST delivered training sessions on all 6 continents, in 42 countries, and trained salespeople from over 120 different countries.
Alen is a true pioneer in the sales industry. He was the first one to write a book on Trigger Events in 2007, and since then there were dozens of other authors who helped shape the new sub-genre of sales training.
He lives, eats and breathes sales and combines over 29 years of experience in international sales and business development with a rational no-nonsense practical approach to selling.
Alen is one of the most influential people in sales today; for his contribution to the sales industry, he was voted #2 on the list of Top 50 Most Influential People in Sales Lead Management; he was also voted as one of the Top 25 Sales Influencers.
He is a published author of 7 sales titles including “The Missing Piece to Sales Success”, “Trigger Events” and “Selling For Introverts” which was recently translated to German and Italian language.
Alen started his sales career in Europe, selling bulldozers, excavators and once he sold the complete asphalt plant! He started as a sales representative, climbing the ladder and becoming a sales manager, Director of Sales, and VP of Sales. He was there where many salespeople are now and he knows salespeople’s issues, problems, and frustrations.
Alen has inspired audiences across North America and Europe. Whether a business conference, association meeting, or other events, every aspect is planned and coordinated to maximize attendee value. As a keynote speaker, Alen achieves your objectives.
To book Alen, one of the Top 25 Sales Influencers in the World, call him at (647) 427-1588, or send an email to alen (at) alenmayer.com.

Course Curriculum


  Introduction
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  Key Considerations
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  The Sales Process
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  Why do People Buy?
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  How People Buy
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  Levels of Interest
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  How to Make Effective Outbound Calls
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  Three Communication Factors
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  The Three V’s
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  Methods of improving the Way You Sound on the Phone
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  10 Phone Sales Questioning Techniques
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  Features Tell, Benefits Sell
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  Logical and Emotional Purchasing
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  Overcoming Objections
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  Golden Rules of Closing
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  Post-Course Assignment
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!